项目背景

花玄木里是一家以面膜为主要产品的初创化妆品公司，其使用独有的植物油发酵技术开发了一些列面膜产品，因此找到YANG DESIGN对产品进行全面的品牌策略设计以及包装设计。

解决方式

本项目我们配合策略团队完成了从用户研究到品牌定位、命名再到识别设计以及包装设计。在品牌识别设计中，我们围绕品牌定位： “自由”、“有机”、“生命的张力”，从其核心技术“发酵植物油”中找到视觉元素，抽象出圆润且有流动感的核心识别图像。

CHALLENGE

fervimori is a start up cosmetic company focusing on skin care products with it`s core and valuable new technology of fermented plant oil. This tech leads to a set of facial mask product, which needed branding and package design.

SOLUTION

We have done the complete branding for them, including brand naming, brand strategy and identity.   In this project, we took unique approach to the design process, start from the brand positioning which is “freedom”, “organic” and “vitality” along with the unique selling point “fermented oil”, then developed a strong yet meaningful visual language for the identity system. The distinctive outcome rapidly made the brand stand out from competitors.